The Importance of SEO: 3 ReasonsWhy Your Business Absolutely
Many brands and businesses know (or think they know) that they need
SEO for their digital properties, and the benefits they will get from that
SEO work being implemented on their behalf.
SEO will certainly improve a website’s overall searchability and visibility,
but what other real value does it offer? Why is SEO so important?
Organic search is a huge part of most business’s website performance,
as well as a critical component of the buyer funnel and ultimately getting
users to complete a conversion or engagement.
As marketers know, Google owns a significantly larger portion of the
search market than competitors like Yahoo, Bing, Baidu, Yandex,
DuckDuckGo, and the many, many others.
SEO is the process of getting websites to rank for those keywords and
phrases within search engines. There are an enormous amount of factors
that search engines take into account when displaying the results on their
An SEO’s job is to identify those keywords and phrases that are most
important to a business or website and help that website to rank more
highly for them. They do this by improving four main areas:
• technical SEO
• user experience
The higher that you rank for a given term, the greater share of clicks
that you will receive from it.
2.SEO Builds Trust
The goal of any experienced SEO is to establish a strong foundation for
a beautiful website with a clean, effective user experience that is easily
discoverable in search with thanks to the trust and credibility of the
brand and its digital properties.
Many elements go into establishing authority regarding search engines
like Google. In addition to the factors mentioned above, authority is
accrued over time as a result of elements like:
• Quality backlink profiles.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.
Without SEO, your website would struggle to get the traffic your
business needs to survive. With customers unable to find the website,
sales won’t be made, and the platform will be going to waste.
Of course, though, it’s more significant than this, with a range of
different benefits coming from putting your time and money into
improving your SEO.
3.It’s Important for your Digital Strategy
In a study published on Search Engine Land by BrightEdge, BrightEdge
determined that on average 51% of visitors arriving at a website got
their via organic means. So organic traffic, driven by SEO, was more
important than paid search (PPC) that drove an average of 10% or
social media that commanded just 5%.
Customers do their research. That’s one of the biggest advantages
of the internet from a buyer perspective. Using SEO tactics to relay
your messaging for good deals, groundbreaking products and/or
services, and the importance and dependability of what you offer
customers will be a game changer.
It will also undoubtedly impact the buying cycle in a positive way
when done right.
Brands must be visible in the places people need them for a worthy
connection to be made. Local SEO enhances that visibility and lets
potential customers find the answers, and the businesses providing
Implementing strong, quality SEO on a brand’s website and digital
properties is always going to be beneficial to that brand and its
Do you want to improve your SEO? Contact with one of our