HOW TO MAKE MONEY ON INSTAGRAM AS AN ENTREPRENEUR
If you’re wondering how to make money on Instagram, you’re in
the right place! Of course, growing and monetizing your Instagram
account can be a challenge, especially when the algorithm is forever
changing, and the platform continues to attract more users, all eager
to get their content seen.
Even if you have a perfectly polished Instagram account and have
ticked off every box on the list when it comes to optimizing your bio,
researching your target audience, and carefully planning out your
content strategy, you might still need some extra help. With that in
mind, here’s what you need to do to cash in on your Instagram
Building a Community
Before you start marketing your products and making your
Instagram shoppable, it’s important to establish a community of your
target customers. Why? Because you want to reach them easily and
quickly with promotions and offers, convey your brand message, and
nurture them to become customers (and eventually ambassadors).
How can you do this? Let’s start with tagging. Hashtags to be precise.
In order to get your content in front of the right people, you need
to reference it properly with Instagram Hashtags. The aim is to appear
in the search results of the hashtags your ideal follower/target customer
is searching for.
You’re going to want to select specific hashtags that aren’t already
saturated with associated content so your content doesn’t get lost.
If a hashtag has millions of posts referenced under it, your post is
extremely unlikely to rank (unless of course, you’re Kim Kardashian).
You can find out how many associated posts a tag has by simply
entering into the Instagram app search bar.
Stick to more specific, long-tail hashtags that have fewer associated posts
– and only choose hashtags that are relevant to your account and the
content you’re posting. No spammy hashtags such as #followforfollow!
These will devalue your content and won’t bring you the right kind of
loyal followers you want to attract.
ADS AND ORGANIC PROMOTION
You can also use Instagram ads to promote your content to a specific
audience. You can optimize your ad objectives to drive traffic to a link
(such as your website or particular product page), and increase
the reach or conversions of a shoppable post, as well as many more
options that that could be a fit for your brand.
If your budget is limited, why not cross-promote your Instagram content
on the other channels your target audience is engaging with? It could
mean sharing content on Facebook, promoting your Instagram on your
blog, utilising your existing email list, and so on.
There are plenty of opportunities to cross-promote your Instagram
account, so just keep this in mind whenever you are creating any kind
of content for your brand. It might seem strange targeting your existing
audience, but remember, the more quality followers you can add to your
Instagram community, the better.
This is how you grow:
More followers = quality engagement = more followers.
Hopefully you have a clear idea of how you can grow and monetize your
Instagram account, and you’re ready to delve deeper! For even more
information about how to make money on Instagram, tap the link below
and get in touch with one of our experts.